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Headline Analyzer
Score a headline 0–100 on length, balance, power words and emotional pull.
What this analyzer measures
A great headline does three things at once: it fits in the space the platform gives it, it carries enough emotional and informational weight to earn the click, and it reads naturally. This tool scores all three by counting characters, words, common vs uncommon vocabulary, power words (free, proven, ultimate, instant), and emotional words (amazing, urgent, shocking). It also checks for two well-documented click-rate boosters: starting with a number and ending with a question mark. The output is a single 0–100 score plus per-axis notes, so you can see exactly which lever to pull next instead of rewriting blindly.
How to use this tool
Paste a candidate headline. Read the score and the notes. Tweak the lowest-scoring axis. Repeat until the score plateaus.
- Paste or type your headline.
- Read the score and the notes below it.
- Edit the headline to address one note at a time.
- Stop when the score is in the green tier and the headline still reads naturally.
How the score is built
The score is the weighted sum of length, word count, balance, power words, emotional words, bonuses and capitalization.
- Length (25 pts) — peaks at 40–70 characters; drops off either side.
- Word balance (15 pts) — 20–45% of words being common reads best.
- Power words (20 pts) — at least one strong promise word.
- Emotional words (15 pts) — vocabulary that triggers a feeling.
- Bonuses (10 pts) — starts with a number (+6), ends with a question mark (+4).
- Capitalization (10 pts) — penalizes ALL-CAPS spam.
Score tiers
A 60+ headline is publishable. An 80+ headline is rare and almost always rewritten.
| Score | Tier | Guidance |
|---|---|---|
| 0–39 | Needs work | Rewrite from scratch. |
| 40–59 | Decent | Address one weak axis at a time. |
| 60–79 | Good | Ready to ship; A/B test if traffic permits. |
| 80–100 | Excellent | Ship it. Watch CTR over the first week. |
Wordlists are heuristic and editorial; treat the score as a guide, not a verdict.
Frequently asked questions
Is a higher score always better?
No. A high score with stiff prose loses to a lower score that reads like a human wrote it. Use the score as a checklist, not a target.
What are 'power words'?
Words with a track record of moving response: free, new, proven, ultimate, exclusive, secret, instant, save, guaranteed, easy. Used sparingly, they punch above their weight.
Why is length so important?
Search engines and feeds truncate. A great headline that gets cut off mid-sentence is just noise. 50–60 characters is the safe zone for desktop search; ad and social platforms sit in the same range.
Does this work for ads too?
Yes — the same scoring applies to ad headlines, email subject lines and social posts. Just keep within the platform's character limit.
Can I use this for non-English copy?
The tool ships with English, Portuguese and Spanish wordlists and reads accents correctly. Switch the site language and the analyzer adapts.
Will a high score guarantee more clicks?
No. Headlines are necessary but not sufficient. A great headline pointing at a weak offer or wrong audience still loses. Treat this as a craft tool, not a magic CTR generator.